Outdoor stewardship through specialty retail

For a brighter future where

Rock/Creek
X Whiteboard
What We Did
Ecommerce
Digital Marketing
Media
Strategy
Creative Direction
Art Direction
Web Design
WordPress
Copywriting
Collaborators

Rock/Creek has been in the business of trail-blazing since 1987, both in the wild spaces of Chattanooga, TN and in outdoor retail. In late 2017*, the R/C team approached Whiteboard to elevate their online experience.

As we lower the barriers to entry for outdoor activity, the rising tide of outdoor recreation lifts everyone. Rock/Creek believes that the Southeast’s wild spaces deserve to be celebrated and protected, and in that effort has donated over 1 million dollars to local conservation organizations over its thirty-year tenure.

The R/C Marketing Team, led by Director Jacob Wuertz, approached Whiteboard looking to re-invigorate their eCommerce platform and define clearer pathways to the blog platform. We began re-mapping the navigation, refreshing the site’s visuals to align with brand standards, and elevating the mission of Rock/Creek.

The results were clear: with this new platform, Rock/Creek saw an immediate 150% lift on eCommerce conversion. After this launch, the Marketing team implemented a paid ad campaign resulting in 6% of blog click-throughs ending in a related purchase.

Note

Former Director of Marketing and eCommerce Jacob Wuertz joined the Whiteboard marketing team in early 2019. *In early 2018, Rock/Creek was acquired by Uncle Dan's, a subsidiary of Camping World.

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150%
Conversion Rate Increase

150%
Conversion Rate Increase

From 1.6 to 4
Pages per session

6%
Conversion rate using new landing pages