Whiteboard began in a college dorm room shared by two roommates, Eric Brown and Taylor Jones. What started as a friendship built on collaboration and creation became the foundation of a lifelong pursuit: helping visionaries articulate their ideas and present them compellingly online. With no formal agency experience, Eric and Taylor simply loved serving their friends, helping them clarify vision and bring it to life through design and technology. Those early days set the tone for what Whiteboard would become: a creative agency fueled by curiosity, conviction, and craft.
Today, Eric serves as Co-Founder and Chief Vision Officer at Whiteboard, where he helps organizations connect the dots between strategic vision and brand expression. Since launching the agency in 2010, he has guided more than 600 organizations through digital transformation across websites, apps, branding, automation, and advertising.
Over the years, Eric has helped steer creative initiatives for clients including Airbus, NCR, Legacybox, Praxis, Clear, ONE Finance, TED, Justice Defenders, HOPE International, Tennessee Aquarium, Aro, Yale Center for Faith & Culture, Trilith Studios, Wellview, Purposity, Last Mile Health, Steam Logistics, Passion Conferences, WinShape Foundation, Charityvest, and many more.
Eric’s work has been seen by millions, referenced by President Barack Obama, and has contributed to over one billion dollars pledged to organizations and causes worldwide. His projects have been featured in Forbes, CNN, 60 Minutes, The New York Times, TODAY Show, People Magazine, and Adobe XD Ideas. Under his leadership, Whiteboard has inspired new digital design movements, pioneering trends such as video backgrounds and parallax storytelling, and has received multiple honors including Awwwards and Webby recognitions.
Beyond agency life, Eric is a writer and speaker passionate about the intersection of technology, culture, and virtue. In 2017, he published The Reformation of Internet Manners, an essay and framework helping families and schools teach digital citizenship. In 2023, he co-authored Return On Inspiration: A Culture Playbook to Make Your Culture More Productive and Profitable with Kevin Paul Scott, followed by Agency: The Antidote to a Culture Obsessed with Self with Taylor Jones in 2024.
Eric’s greatest joy is his family, husband to Katie and dad to Ella and Owen. Together, they call Chattanooga, Tennessee home.

Whiteboard began in a college dorm room shared by two roommates, Taylor Jones and Eric Brown. What started as late-night brainstorming sessions and shared curiosity about creativity and technology became the foundation of a company dedicated to helping visionaries bring their ideas to life.
Today, Taylor serves as Co-Founder and CEO of Whiteboard, where he helps clients break barriers through rapid prototyping, design thinking, and technology strategy. His passion lies in bridging the gap between technical execution and visionary intent, helping leaders imagine what’s possible and then build it.
Taylor’s career began early. At just fifteen, he launched his first IT consulting venture and discovered his love for translating between engineers and entrepreneurs. That early experience continues to shape his leadership and approach today.
Over the years, Taylor has helped concept, design, and develop digital platforms for organizations including Chick-fil-A, NCR, Compassion International, Legacybox, and Food for the Hungry. His work has been recognized by Entrepreneur, Net Magazine, The Webby Awards, Awwwards, and SiteInspire.
Taylor lives in Griffin, Georgia, with his wife, Eren, and their daughter, Berkley and Brighton.

Jason founded FiveStone in 2001, a design agency built on the mission to “amplify positive impact.” Over the next 23 years, FiveStone partnered with hundreds of organizations to deliver strategy, branding, and awareness campaigns, all to make the world a better place.
In 2024, FiveStone joined Whiteboard, an award-winning creative agency and Certified B-Corp, to carry its mission and legacy into the future. Jason now serves as a partner at Whiteboard, where he continues to champion the belief that design has the power to change the world.
Beyond his work at Whiteboard, Jason serves as a Venture Partner at Praxis and consults with organizations—typically those in their early stages or navigating major inflection points.
Over the past two decades, he has authored several books on topics ranging from spiritual living to branding. His most recent, Culture Bending Narratives: Moving Beyond Story to Create Meaningful Brands, explores how organizations can create more resonant and redemptive brand experiences. Jason also speaks regularly on this and other related topics.
He lives in New York’s Hudson Valley, where he and his wife own and operate an independent bookstore, Good Books. While he’s not active on social media, Jason welcomes connection over a beer and veggie burger, or a good Zoom conversation.

In many ways, the story of Widgets & Stone and the story of Paul Rustand are one and the same. Fresh out of school with a graphic design degree in hand, Paul and a few friends launched Widgets & Stone in the mid-1990s. Together, they spent three years navigating—and helping to shape—the growing design community in Chattanooga before going their separate ways. For Paul, that meant graduate school, though he continued working under the Widgets & Stone name. A few years, an Italian sabbatical, and one Stefan Sagmeister internship later, Paul officially relaunched the studio.
A Sagmeister idea has long guided Paul’s approach: every client is different, so every piece of design should be different too. That philosophy drives Paul to produce work without a fixed style or theme—design that feels as if it was created by a new hand and mind every time.
He gravitates toward complex, full-scope projects, believing that a logo, website, or billboard is just one expression of a much larger story. Paul is at his best when he can shape the full picture—the narrative behind a brand, the environment it lives in, and the way people experience it.
In 2011, Paul was named an AIGA Fellow for his significant contributions to elevating the standards of design excellence. He completed AIGA’s Business Perspectives for Creative Leaders program at the Yale School of Management in 2008. He holds an MFA in Book Arts from the University of Alabama and a BFA in Design & Illustration from East Carolina University.
In 2023, Widgets & Stone joined Whiteboard, an award-winning creative agency and Certified B-Corp, to carry its legacy and craftsmanship into the future. Today, Paul serves as a partner at Whiteboard, continuing his pursuit of design that surprises, inspires, and deeply connects.