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A Retrospective on 2021 (So Far)

News & Updates
May 29, 2021
At least once a year I give a talk to our team entitled, Bold Vision. The objective is to clearly articulate what vision is, why it’s mission-critical to the organizations we partner with, and the recipe for making vision a reality. A book I reread annually is From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands by Dr. Leslie De Chernatony. He articulates that brand vision sits at the intersection of purpose, values, and the future environment in which an industry operates.
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