News & Updates
November 15, 2022
TL;DR: Yes, you should keep spending on ads if that’s where the people are. It’s not a three-year view. It’s a three-day view. For those who have a marketing budget during a recession, paid ads will be “on sale”. Pulling away from paid media efforts creates an ecosystem of lower competition for ad auctions, thereby decreasing costs for those who continue to invest.
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