FiveStone joins Whiteboard to expand strategy offerings

News & Updates
"As I think back on the past 23 years and imagine the next 23, I cannot think of any single agency better suited to steward the mission and vision of FiveStone forward."

Jason Locy
Vice President & Head of Strategy

January 16, 2024

Award-winning strategy and branding agency, FiveStone, has joined Whiteboard as part of their ongoing mission to help leaders leverage creativity and technology for good. Whiteboard’s addition of FiveStone signals an ongoing commitment to offer a strategy-first approach to help clients meet their goals.

Since 2001, FiveStone has developed strategy, branding, and campaigns for a wide variety of courageous nonprofits, foundations, Fortune 500s, and startups. They have worked with clients such as Smile Train, Compassion International, Paramount, Princeton Theological Seminary, Matchbook Learning, University of Colorado Boulder, Jeremy Lin Foundation, Clean Energy Freedom, Paytient, SitusAMC, and hundreds of others.

Jason Locy, Founder and Principal at FiveStone, said, “I first met the founders of Whiteboard, Eric and Taylor, when the idea of Whiteboard was forming. I have had the unique privilege of watching them grow from a two-person shop to a nationally recognized and respected agency. As I think back on the past 23 years and imagine the next 23, I cannot think of any single agency better suited to steward the mission and vision of FiveStone forward.”

Eric Brown, Co-founder and CVO at Whiteboard, said, “Whiteboard exists to serve leaders trying to navigate the future with wisdom and imagination. Their work is already complex when leading internal teams, navigating economic turbulence, ensuring products/services reflect brand intent, understanding shifting behaviors of customers/donors, and relentlessly trying to answer the question, ‘what’s next?’”

Brown continued: “With strategy at the core of Whiteboard’s creative work, we’re doubling down on our commitment to lead our clients well in uncertain times, ensuring that every dollar invested into brand initiatives reflects strategic intent.”

Taylor Jones, Co-founder and CEO at Whiteboard, said, “FiveStone’s ability to generate new ideas, ways of thinking, and insights that unlock growth for clients is second to none. Their superpower is developing strategic and tactical roadmaps to meet organizational goals and objectives. Jason Locy will join Whiteboard as Vice President and Head of Strategy and lead a team of strategists serving clients through our Brand, Web, and Growth studios.”

Based in New York, FiveStone is the latest addition to the Whiteboard. In 2023, Whiteboard acquired Tennessee-based brand design studio, Widgets & Stone.

Whiteboard is an award-winning creative agency and Certified B Corporation. Across all facets of the internet—websites, apps, branding, marketing automation—their team helps lead digital transformation end-to-end. Since 2010, Whiteboard has served more than 400 organizations worldwide, including Airbus, TED, ABM, NCR, Tennessee Aquarium, Steam Logistics, and more.

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