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Together, the Partner team, who have collectively led Whiteboard and its predecessor and partner firms since their founding, will continue to work closely together, each focusing on a distinct dimension of the agency’s long-term vision, capabilities, and client partnerships.
Whiteboard, a strategy and creative agency dedicated to helping visionary leaders make their vision visible, today announced a series of Partner role evolutions designed to strengthen the agency’s leadership structure and position it for its next era of growth.
The expanded Partner team comprises Whiteboard’s original founders, alongside the founders of FiveStone and Widgets & Stone, bringing together decades of shared experience in strategy, design, product, and client leadership under a unified vision.
Effective immediately:
Together, the Partner team, who have collectively led Whiteboard and its predecessor and partner firms since their founding, will continue to work closely together, each focusing on a distinct dimension of the agency’s long-term vision, capabilities, and client partnerships.
“This strengthened Partner team gives Whiteboard the clarity and capacity we need to serve clients at the highest level,” said Eric Brown, CEO & Co-Founder. “Each Partner brings a unique strength, vision, product innovation, design excellence, strategic relationship building, and these evolved roles allow us to lean fully into those strengths as we grow.”
As CEO, Brown will guide organizational vision, culture, and long-term strategy. His leadership will focus on expanding Whiteboard’s impact, shaping its future direction, and ensuring the agency remains a trusted partner for meaningful brands around the world.
Jones will lead the development and evolution of Whiteboard’s products, frameworks, and digital offerings. As CPO, he will focus on systems and AI-driven capabilities that accelerate clients' movement from idea to execution, while guiding the agency's innovation, prototyping, and integration of emerging technologies with intention and care.
Rustand will oversee Whiteboard’s creative philosophy and design excellence across brand, digital, and experience. As CDO, he will shape how design drives meaning, craft, and imagination across the agency’s work and will mentor design leadership across disciplines.
“Whiteboard was founded on the belief that design is a transformative force,” said Paul Rustand, Chief Design Officer & Partner. “This role gives me the space to deepen that commitment, ensuring our work continues to elevate clients’ visions with clarity, craft, and beauty.”
Locy will lead Whiteboard’s strategic practice, supporting client growth and long-term partnerships. ensuring that the agency’s work is consistently grounded in clear intent and aligned to client goals. As CSO, he will focus on applying strategy as a practical, guiding discipline, helping clients translate vision into decisions, align teams around shared priorities, and move toward measurable outcomes.
“Strategy is about deeply understanding the visionaries we serve and helping them navigate what’s next,” said Jason Locy, Chief Strategy Officer & Partner. “I’m excited to shape how Whiteboard shows up as a strategic guide for our clients, especially in seasons of growth, change, and reinvention.”
These Partner role evolutions reflect Whiteboard’s commitment to pairing creative excellence with strategic depth, operational clarity, and product innovation. Together, the Partner team will focus on:
“This is a natural next step in our journey,” said Taylor Jones, Chief Product Officer & Co-Founder. “It allows us to operate with sharper focus while still collaborating as a unified Partner team.”
