ABM
ABM sees a world where connected systems create thriving spaces.
Where others see a facility, ABM sees possibility.
ABM Industries (NYSE: ABM) has long been a leader in facility services, but despite their expertise extending far beyond janitorial work, their digital presence still painted them as just a cleaning company. ABM had evolved, offering engineering and mobility solutions alongside their traditional services, yet their online identity hadn’t caught up.
As ABM launched its new brand platform, “Driving Possibility, Together,” it needed a brand and digital platform that embodied its commitment to innovation, sustainability, and operational excellence.
A digital platform to tell a new story
ABM’s repositioned brand represents a bold step toward the future—modernizing infrastructure, leveraging AI and machine learning, and delivering smarter, more resilient solutions. But a new brand without a compelling digital experience is like a blueprint without a building. Whiteboard reimagined ABM’s website as more than a marketing tool; it became an interactive gateway showcasing ABM’s impact across industries, from commercial real estate to aviation, education, and beyond.
The new site needed to do more than inform—it needed to shift perception. ABM wasn’t just maintaining buildings; it was transforming them. Through bold visuals, clear messaging, and an intuitive user experience, Whiteboard crafted a digital presence that makes it unmistakable: ABM is leading the way in facility innovation.
An experience designed for engagement
Rebuilding Arclin’s website meant starting from scratch. We didn’t just redesign; we reimagined how people interact with the brand. We created a structured yet flexible navigation system that made finding products effortless, organizing everything by industry, category, and brand so users could quickly find what they needed.
We also put people at the center of the experience—not just products. The visual design balances technical precision with warmth, ensuring visitors feel engaged rather than overwhelmed. Navigation is clean, pages flow naturally, and the entire experience is intuitive, whether someone is searching for a product or learning about Arclin’s industry impact.
Empowering countless teams
With a team of over 100,000 employees operating across multiple industries, ABM’s new digital presence also needed to support internal workflows. Whiteboard developed a flexible landing page builder, empowering ABM’s marketing and operational teams to create and update content without technical barriers.
This adaptability ensures that as ABM continues to grow and integrate new solutions—such as microgrids, eMobility, and AI-powered facility management—their digital experience can evolve with them.
A Website that Champions People
At its heart, ABM’s new brand is about collaboration—working together with clients, communities, and employees to drive possibility. Whiteboard ensured this ethos was reflected in the website’s design, putting people at the center. Authentic photography and human-centric storytelling highlight the individuals behind the work, reinforcing ABM’s commitment to workforce enablement, diversity, and career growth.
An experience designed for engagement
ABM’s new website isn’t just a digital facelift—it’s the embodiment of its redefined brand. It shifts perceptions, strengthens engagement, and provides the tools ABM needs to continue innovating. Where once its digital presence lagged behind its real-world expertise, today it stands as a true reflection of ABM’s ambition:
not just maintaining spaces, but transforming them into smarter, more resilient environments. Through bold storytelling, cutting-edge design, and a focus on empowering both clients and employees, Whiteboard helped ABM create a website that doesn’t just keep pace with its evolution—it drives it forward.
