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Arclin
Arclin sees a world where materials stand the test of time
About the Arclin project
Arclin has long been a powerhouse behind the scenes, quietly shaping industries like construction, agriculture, and engineered materials. Its products are everywhere, but few people recognize the brand behind them. As Arclin expanded through acquisitions and innovation, its digital presence had failed to keep pace. The website was outdated, difficult to navigate, and lacked the heart of what makes Arclin essential.
We began our work with Arclin on the heels of a striking rebrand effort from Matchstic that even garnered [a mention from Brand New], and set the stage for a dramatic, science-and-innovation focused digital experience that connected Arclin’s expertise to the people who rely on it. That’s where we came in. Our goal was clear: build an online experience that embodies Arclin’s bold, innovative spirit.
Designed for engagement
Arclin’s new identity built a novel space for them in their market, and the digital experience had to be similarly differentiated and immersive—and alongside that, incredibly functional. Our team transformed the new brand into a digital experience that felt as forward-thinking as the company itself.
This wasn’t just about launching a website—it was about crafting an experience that invites their audience in, guides them effortlessly, and leaves a lasting impression. From the moment people land on the homepage, they should feel Arclin’s expertise, commitment to performance, and leadership in the industry.
A fluid user experience
Rebuilding Arclin’s website meant starting from scratch—reimagining how people interact with the business. We created a structured, flexible navigation system that made finding products effortless, organizing everything by industry, category, and brand so users could quickly find what they needed.
We also were careful to orient the wide catalog of products around the needs of their user. The visual design balances a sense of technical precision with one of warmth, ensuring visitors feel engaged rather than overwhelmed. Navigation is straightforward, pages flow naturally, and the entire experience is intuitive, whether someone is searching for a product or learning about Arclin’s industry impact.
Built for now—
and what’s next
Arclin doesn’t sit still, and neither should its digital experiences. To that end, we built in moments of interaction that make exploring the site feel dynamic and engaging.
Subtle animations, dynamic product filtering, and an interactive application guide encourage users to explore. The knowledge hub offers deeper dives into case studies, technical specs, and industry insights. Instead of simply reading about Arclin’s capabilities, visitors can experience them firsthand through thoughtful design and movement.
Adaptable and Enduring
We built this site to be scalable and adaptable, ready to evolve alongside Arclin’s needs. Whether adding new acquisitions, updating content, or expanding product lines, this site is designed to grow and adapt.
We also ensured Arclin’s internal team has the tools it needs to keep the site fresh. A user-friendly content management system, modular components, and built-in multilingual capabilities allow the team to manage updates effortlessly, ensuring the website remains as dynamic as the company itself.
