“People have the power to vote for what they believe in everyday by supporting brands that reflect their values.”
Chief Marketing Officer, B Lab
May 4, 2019
A global community of more than 2,600 companies using the power of business to solve social and environmental problems—have launched the “Vote Every Day” campaign following the midterm elections. The launch of the campaign comes at a critical moment when voters have just finished casting their ballots in one of the most consequential elections in recent history.
Voting is one of the most important acts any person can do. Once ballots are cast on Election Day, people can continue to vote their values every day by supporting B Corps.
Certified B Corporations balance purpose and profit and believe that big societal issues, including the need for equity, high-quality jobs and environmental sustainability, cannot rest in the hands of government alone. The “Vote Every Day” campaign allows people to vote with their choices of products and services throughout their daily lives. By supporting B Corps, people can vote their values with the purchases they make, where they work, and the companies they do business with.
"Our team loves the message of this campaign—that our everyday choices reflect our values. We're ready to be an advocate for this message in our community," Eric Brown, Whiteboard's co-founder and Chief Creative Officer said.
“People have a voice beyond the ballet box. People have the power to vote for what they believe in everyday by supporting brands that reflect their values. People deserve to know what their money supports, and by choosing B Corps, they can rest assured the products and services they purchase are creating an equitable and just society,” says Anthea Kelsick, Chief Marketing Officer of B Lab, the nonprofit that certifies B Corporations and serves a global movement of people using business as a force for good.
B Corps are committed to creating a global community that seeks to be a force for good in the world. The “Vote Every Day” campaign is just another step in creating the society we all want to see, one where everyone can thrive.
About Certified B Corporations
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to build a more inclusive and sustainable economy.
Today there are more than 2,600 Certified B Corporations across more than 150 industries and 50 countries, unified by one common goal: to redefine success in business. Any company can measure and manage social and environmental performance at http://bimpactassessment.net.
Learn more about B Corp certification at https://bcorporation.net/certification
Read stories about the community of Certified B Corps and the movement of people using business as a force for good on B the Change: http://www.bthechange.com.