“My role as Director of Performance Marketing creates an exciting opportunity to partner with leaders across the globe, driving towards measurable results from their marketing efforts, all the while advancing the common good.”
September 14, 2021
Whiteboard has named PJ Simmons Director of Performance Marketing and will lead day-to-day growth marketing and paid media services for a diverse range of clients. In this role, Simmons will drive direct response site conversations and help define full-funnel marketing approaches for Whiteboard’s clients.
Simmons comes to Whiteboard after leading digital marketing for Ramsey+, home to the best money tools and courses—like Financial Peace University and EveryDollar—to help you get out of debt and save money faster.
“The appeal of Whiteboard was in joining a team that envisions a brighter future for the world at large. In utilizing the digital landscape as a source for good, I have the unique opportunity to leverage performance marketing efforts to call people towards what ought to be versus settling for the status quo,” said PJ Simmons. “My role as Director of Performance Marketing creates an exciting opportunity to partner with leaders across the globe, driving towards measurable results from their marketing efforts, all the while advancing the common good.”
“PJ is a world-class marketer who understands the ins and outs of the ever-changing digital environment,” said Taylor Jones, Co-Founder and CEO at Whiteboard. “Adding PJ to Whiteboard’s leadership enhances our ability to bridge the gap between creative storytelling and the metrics that truly matter to our client’s missions.”
In addition to building out Whiteboard’s Performance Marketing team, Simmons will be relocating to Tampa, Florida to establish Whiteboard’s presence in the region.
If you’re interested in boosting your company’s performance marketing, Simmons is offering 30-minute complimentary consultations. Book your time with PJ here.
Whiteboard is an award-winning creative agency and Certified B Corporation empowering visionaries to lead meaningful brands. Across all facets of the internet—websites, apps, branding, marketing automation—their team helps lead digital transformation, end-to-end. Since 2010, Whiteboard has served more than 300 organizations around the world including Airbus, Chick-fil-A, Google, NCR, Preemptive Love Coalition, Last Mile Health, and more.