Paul Rustand and Widgets & Stone join Whiteboard

News & Updates
“I’m thrilled our team is joining Whiteboard, not simply adding strength to strength, but multiplying it."

Paul Rustand
Vice President of Brand Design

July 24, 2023

Whiteboard has acquired award-winning brand design studio Widgets & Stone as part of their ongoing mission to help leaders leverage creativity and technology for good.  

Since 1995, Widgets & Stone has leveraged purposeful design to build brands for organizations from local to multinational. Based in downtown Chattanooga, the firm embodies a commitment to hard-work, collaboration, and innovative design principles.

Widgets & Stone has worked with clients such as: SupportNinja, MoonPie, Rock/Creek, Bellhops, Taco Mamacita, Chattanooga Football Club, Playcore, Matcha, and many more. They believe design is only meaningful when it enriches the human experience, so working with purpose-driven clients and partners is essential.  

Paul Rustand, Founder and Principal at Widgets & Stone, said, “I’m thrilled our team is joining Whiteboard, not simply adding strength to strength, but multiplying it. I’m joining Whiteboard as Vice President of Brand Design, a role purposed for me to focus fully on my first love: crafting exceptional brand experiences. Mark Walter, Emily Ricks-Tyree and myself will formally join Whiteboard’s Brand Studio, a brilliant team committed to helping leaders and organizations clarify their vision and make it a reality.”

Said Taylor Jones, Co-Founder and CEO at Whiteboard: “Over the years, Whiteboard has evolved its services by forming three multidisciplinary creative studios focused on brand, web, and digital growth services. Whiteboard’s services range from research to brand narrative, pitch decks to brand strategy, visual identity to verbal identity, employee branding, websites (of all kinds) to apps, paid advertising to audience growth, and more. The acquisition of Widgets & Stone adds exceptional brand design, digital, print, and environmental design to the equation.”

“Together, Widgets & Stone and Whiteboard share almost 40-years of expertise,” said Eric Brown, Whiteboard’s Co-Founder and CVO. “The leadership of Widgets & Stone only bolsters our commitment to empower clients to design, build, and grow their ideas for a brighter future.”

Whiteboard is an award-winning creative agency and Certified B Corporation. Across all facets of the internet—websites, apps, branding, marketing automation—their team helps lead digital transformation end-to-end. Since 2010, Whiteboard has served more than 400 organizations worldwide, including Airbus, TED, Google, NCR, Tennessee Aquarium, Steam Logistics, and more.

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