How can the innovation of athletic apparel shape the healthcare industry?

Doctors, nurses, and medical professions are all too familiar with the calamities of traditional scrubs. Aegle Gear is raising the standard to meet the demands of the modern healthcare worker. Drawing upon their experience of designing gear to help athletes perform in a myriad of environments while maintaining comfort and style, they're now focusing on healthcare, hoping to outfit those that care for others with gear that matters.

Aegle Gear creates healthcare performance apparel that is functional and beautiful, antimicrobial and fluid resistant. Utilizing best practices of high-end apparel, Aegle Gear has created a line of products for medical professionals to feel comfortable, clean, and healthy. In 2016, Aegle Gear tapped Whiteboard to lead the buildout of their visual language and online presence.

The Challenge

Our strategy was not only to make a strong first impression for Aegle Gear but to make product features shine throughout the website. Our goal was to quickly showcase all features of Aegle Gear products to online consumers and provide an efficient checkout experience.