Our engagement began with clarifying the brand’s essence and its desired tone—elegant, timeless, bold, yet approachable. Our team led comprehensive discussions to refine Avermore’s voice and brand perspective, crafting copy and helping shape a distinct position in the jewelry space, offering strategic storytelling and a clear point of view that set the brand apart. Inspired by Avermore’s commitment to artistry rooted in history and architecture, we shaped the site structure with the same lens.

The custom Shopify site we developed revolves around the compelling jewelery collections, each thoughtfully crafted around a specific artistry of the Biltmore. The site features advanced search and filtering capabilities, meticulous product detailing, and a robust, custom backend integrated seamlessly with Biltmore’s e-commerce systems. We incorporated accessibility best practices from the start to ensure an inclusive luxury experience for all users.

The final Avermore website elegantly narrates a story rooted in heritage while clearly speaking to the contemporary luxury market. The site not only showcases Aubrey’s meticulously crafted jewelry but also serves as a platform designed to scale—flexible enough to accommodate future collections and sophisticated enough to reflect the brand’s evolving aspirations.

Through thoughtful collaboration and strategic design, Avermore has found its footing in the luxury space. Now ready to launch, the brand invites collectors to own a piece that captures Biltmore’s timeless elegance and bold spirit. Faced with a pivotal moment—expanding beyond the historic estate grounds—Aubrey stayed true to the brand’s identity. The result is a fine jewelry brand that carries its legacy forward with authenticity and distinction.