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Helping more people discover the transformative wisdom of contemplative Christianity.

For a brighter future where

Center for Action And Contemplation
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What We Did
Audience Research & Segmentation
Product Architecture
Brand Strategy
Visual Identity System
Collaborators

Clarifying Vision, Unifying Purpose

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When the Center for Action and Contemplation (CAC) approached us, their aim was deeper than simply updating their visual identity. They sought clarity and a pivot from founder-driven to leadership team-driven organization, along with a compelling way to share contemplative Christian practices with 7 million people by 2027. To achieve this ambitious vision, CAC needed a unified brand system capable of resonating clearly with both new seekers and their dedicated existing community.

Our challenge was to authentically convey a contemplative tradition characterized by silence, humility, and spiritual depth within today's digitally immersed culture. More than visual appeal, the project focused on laying a strategic foundation to sustain CAC's growth and amplify its impact for years to come.

Center for Action And Contemplation logo
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Creating a Unified, Scalable Brand System

CAC's content ecosystem including podcasts, online courses, books, and newsletters was robust, but the visual system was difficult to maintain, and led to a fragmented brand impression. We partnered closely with CAC to distill and align their brand around core values: humility, truthfulness, simplicity, and solidarity.

Together, we redefined CAC's brand architecture and clarified their message, positioning the organization toward a clear promise: delivering transformative, practical spiritual wisdom. This clarity informed a modular and flexible brand system, designed for seamless integration across all channels and capable of scaling effectively as CAC expands.

An Identity Reflective of Spiritual Depth and Approachability

CAC's new visual identity captures a delicate balance between profound spirituality and inviting accessibility. Central to the identity is a new logo that symbolizes the contemplative journey, represented through the cross as "a collision of opposites embraced in harmony." The supporting visual language draws inspiration from sacred geometry, the landscapes of New Mexico, and elements of contemplative practice.

The versatile design system effectively supports diverse initiatives, from daily meditations to podcasts and video series. Detailed brand guidelines and cohesive sub-brand lockups allow individual programs the freedom to express their unique voices while staying firmly rooted within the unified CAC brand.

Built for Organizational Growth

We envisioned the brand initiative as a powerful catalyst for organizational growth and strategic alignment. As part of the new identity, we developed a comprehensive three-year marketing roadmap specifically designed to realize CAC's goal of engaging 7 million people by 2027.

Leveraging CAC's detailed audience segmentation, we crafted targeted campaign strategies, messaging frameworks, and engagement pathways tailored to their key segments. Additionally, we empowered CAC's internal team with practical tools, campaign templates, and clear implementation guidelines. This strategic alignment between brand vision and organizational objectives enabled CAC to communicate more effectively, allocate resources wisely, and measure their impact with greater clarity and confidence.

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