For a brighter future where

Faith Liberty and Discovery Center
X Whiteboard
What We Did
Creative Direction
Strategy
Web Design
Web Development
Ongoing Support
Collaborators

The Faith and Liberty Discovery Center in Philadelphia had a goal — creating an online digital experience that matched the visual wonder of their facilities. They knew Whiteboard was up to the task and this is what we created.

At the heart of the FLDC is a story. The story of America’s founding fathers, the story of Philadelphia, and the story of faith interwoven throughout. Their groundbreaking experience guides visitors through a multi-tiered exhibition of discovery. Our partnership with them has spanned a total of 5 years and counting.

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+ 29%
visitors

+ 29%
visitors

+ 33.29%
sessions

- 60.61%
bounce rate

+ 37.75%
page sessions

Crafting the Digital Experience

We’ve long maintained a solid relationship with the FLDC team even before creating web work for them. In 2017 we finally had the chance to mobilize their mission on the web. We worked closely with Local Projects to expand the FLDC’s online efforts for both visitors and donors. Next up was an interactive journey for donors that helped lay the groundwork for the current iteration of the current iteration of faithandliberty.org.

Personalizing a Museum Experience

Next up was the task of crafting an immersive post-visit experience for visitors to look back on their journey in a whole new light. The My FLDC experience provides each visitor with a custom online journey crafted around their unique path at the Center. Diving deep into this at-home portal allows people to explore topics further and gain greater context on what they learned.

Learning from the conventions we developed in My FLDC, we created a robust website with the goal of showing potential visitors the wonder of the Center. Crafting this new online presence involved an audit and adaptation of existing site goals and refreshing them with the new agile design system. Since launch there have been massive gains speaking to the success of the collaboration. Each improvement means that more people will have the opportunity to be filled with awe at our nation’s history.

Whibaord co-founder Eric Brown smiles at a co-worker in the office.

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+ 29%
visitors

+ 29%
visitors

+ 33.29%
sessions

- 60.61%
bounce rate

+ 37.75%
page sessions