![](https://cdn.prod.website-files.com/6000971fd4b15ea4ee9f6405/6000971fd4b15eb68f9f67f4_1%20WB%E2%80%94Work%3A%20GUSTO%20copy.jpeg)
![](https://cdn.prod.website-files.com/6000971fd4b15ea4ee9f6405/6000971fd4b15e68179f67f5_2%20WB%E2%80%94Work%3A%20GUSTO%20copy.jpeg)
![](https://cdn.prod.website-files.com/6000971fd4b15ea4ee9f6405/6000971fd4b15eca0f9f67f7_3%20WB%E2%80%94Work%3A%20GUSTO%20copy%203.jpeg)
![](https://cdn.prod.website-files.com/6000971fd4b15ea4ee9f6405/6000971fd4b15e7c689f67f2_4%20WB%E2%80%94Work%3A%20GUSTO%20copy%204.jpeg)
![](https://cdn.prod.website-files.com/6000971fd4b15ea4ee9f6405/6000971fd4b15e37989f67fe_5%20WB%E2%80%94Work%3A%20GUSTO%20copy%205.jpeg)
![Whibaord co-founder Eric Brown smiles at a co-worker in the office.](https://cdn.prod.website-files.com/6000971fd4b15ef62b9f6412/6000971fd4b15e1d009f65d1_Whiteboard-20.jpg)
![](https://cdn.prod.website-files.com/6000971fd4b15ea4ee9f6405/6000971fd4b15e3fe49f67af_gusto.jpg)
Mia Baker
Lindsay Denman
“Today is life - the only life you are sure of... Get interested in something. Shake yourself awake... Live today with gusto.” —Andrew Carnegie
Nate and his team came to us with more than a restaurant; the Spirit of Gusto is a manifesto of awakenings and human value. Armed with this vision, we began dreaming up a web & media strategy as cheerful and sun-soaked as gusto! itself.
Together with the gusto! team, we identified 3 key goals: bring the food so close you could practically taste it, communicate the sophistication of the gusto! brand without a hint of pretense, and above all, make every interaction with gusto on the web a delight—simple, clear, and fun.
We did this through an in-depth approach to photography (both of the deconstructed ingredients & their final form), a bright, classically minimal design approach (“the fundamentals of a no.2 pencil” and a great deal of Helvetica), and a mobile-focused, performant user experience built on Wordpress. Three cheers to a culinary awakening.
Live today with gusto—and the next time you’re in Atlanta, Georgia, we highly recommend tasting a little 🥗 too.
“We set out each day with the intention of creating a positive impact on our customers and colleagues.”