We approached this challenge by focusing on the human experience of Homebase's marketing team rather than treating it as a simple platform migration. We built a component-based Webflow ecosystem that put creative power directly in marketers' hands, eliminating developer dependencies while maintaining brand integrity through thoughtful guardrails. 

By bringing structure and clarity to their digital presence, we helped their team align around a cohesive design system, streamline their site architecture, and transition to a platform built for agility. Throughout the engagement, we acted as an extension of their team—offering strategic guidance, helping them simplify and scale their design, and ensuring the transition felt seamless rather than overwhelming.

The transformation was immediate and profound. Campaign pages that once took weeks now launched in hours. Content that languished in technical backlogs could be updated instantly. The marketing team, previously hesitant to engage with their website, embraced their new digital toolset with enthusiasm and ownership. Every decision was made with their internal workflows in mind, so when we handed over the keys, their team was ready to drive forward at full speed.

"Whiteboard didn't just migrate our website—they liberated our marketing team," reflects their Website Growth Lead. "What used to be our biggest bottleneck is now our greatest competitive advantage. We've cut campaign launch times by 70% and can respond to market opportunities in real-time. The investment has paid for itself many times over, not just in direct costs saved, but in the new growth opportunities we can now capture."