Introducing Immerse to the Metaverse meant aligning the established educational industry to the ever-evolving VR landscape. Their logo needed some structural updates that would increase legibility and feel more relatable to the savy-tech community. With this, their brand narrative evolved to envision the future of learning technology and took notes from Web 3.

From strategy, to design, to development the website served as a reflection of Immerse’s new direct to consumer product. The goal: provide a clear and perfected user experience while showcasing the innovation and excitement of Immerse’s Virtual Reality experience.

In collaboration with Cumberland Creative and Smallhands Creative, the Whiteboard team developed a whole suite of videos to introduce Immerse, explain their product, and educate users on the researched-backed value of learning through immersive Virtual Reality vs. the alternative learning apps.

Character and in-app scenario animations bridged the gap between Virtual Reality and Immerse’s web platform. We developed 3D characters and designs to create 20+ animations that reflect real in-app experiences within Immerse’s platform. These were used throughout the website and digital advertising creative for the launch campaign which our team planned and executed.

Bringing the product to market required us to test checkout flows, pricing models, messaging and visuals before the launch of official organic and paid social efforts. Our team took the visuals determined through the web process, combined them with market feedback, and reimagined it all to best serve a social audience.