Breaking cycles and building futures in Indianapolis

For a brighter future where

The Match
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What We Did
Naming
Visual Identity System
Environmental Design
Collaborators

FiveStone

A high school and career center that disrupts the pattern of inherited poverty with attainable pathways to good jobs.

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The Match High School and Career Center equips students in the west side of Indianapolis with the skills, knowledge, training, and certifications to successfully transition from 12th grade into college or a career with a living wage.

In an area where public schools are closing due to lagging enrollment, housing instability, and organizational restructuring, The Match aims to break the cycle of generational poverty and ensure that the community is able to stabilize and earn living wages in growing trades.

The Match logo
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Educating differently

Our partnership included a name and design system that was aspirational, supportive, bold, and cool yet credible. It is both part of academia and distinct from the traditional educational institutions of Indianapolis.

The Match naming and brand strategy development emphasizing generational poverty disruption through education and career training
The Match visual identity design balancing aspirational goals with supportive community approach for Indianapolis west side students
The Match brand positioning as innovative educational alternative distinct from traditional Indianapolis academic institutions
The Match logo and identity system designed to be bold, cool, and credible while supporting career pathway education
The Match comprehensive brand development connecting academic excellence with community impact and living wage career preparation

Versatile design system

The breadth of visual components include custom iconography, dynamic patterns, signage, wayfinding, environmental concepts, collateral, and multilingual applications. This faceted system not only ensures consistent brand recognition but also offers flexibility to adapt to different mediums and spaces, from digital platforms to apparel to physical environments.

The Match comprehensive visual system including custom iconography, patterns, signage, and multilingual applications for educational flexibility
The Match environmental design concepts featuring wayfinding systems and physical space integration supporting career-focused education
The Match brand application across digital platforms, apparel, and educational materials maintaining consistent recognition and adaptability
The Match collateral design system supporting student recruitment, community engagement, and academic program communication
The Match identity implementation across various mediums demonstrating versatility from academic materials to community outreach
The Match brand system components showcasing bold, aspirational design that bridges academic credibility with community relevance

Whibaord co-founder Eric Brown smiles at a co-worker in the office.

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