Honoring the past to build the future of child services in NY State

For a brighter future where

Together for Youth
X Whiteboard
What We Did
Naming
Brand Strategy
Visual Identity System
Collaborators

FiveStone

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Founded in 1886, Berkshire Farm Center and Services for Youth had outgrown it's name and identity. With trauma-informed programming that reaches over 90% of New York State and services 2,000+ children and families daily, they needed a dramatic upgrade in their strategy, name, and identity.

Stakeholder insights and strategy informed a communications focus on their 1-to-1 approach and relentless efforts to keep families and communities together. This key differentiator infused the naming and identity designs, culminating in a warm and approachable expression that speaks equally well to traumatized families and government partners. Paired with a flexible color and iconography system, they will launch anew in mid 2024 — finally reflecting their truly awesome impact.

Together for Youth logo
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Together for Youth strategic rebranding process transforming 1886-founded organization from outdated identity to modern child services leader
Together for Youth naming strategy emphasizing family unity and community connection for 2,000+ daily served children and families
Together for Youth brand positioning highlighting 90% New York State reach and differentiated approach to trauma-informed programming
Together for Youth visual identity development featuring warm, approachable design speaking to traumatized families and institutional partners
Together for Youth comprehensive rebrand reflecting awesome impact and preparing for mid-2024 launch with strategic stakeholder alignment

Together for Youth flexible visual identity system featuring warm color palettes and approachable iconography for traumatized families and government partners

Together for Youth comprehensive brand applications demonstrating 1-to-1 approach and family unity focus across service communications
Together for Youth marketing materials showcasing trauma-informed design principles and relentless commitment to keeping families together

Whibaord co-founder Eric Brown smiles at a co-worker in the office.

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