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Advance your vision for a brighter future
Honoring the past to build the future of child services in NY State
Founded in 1886, Berkshire Farm Center and Services for Youth had outgrown it’s name and identity. With trauma-informed programming that reaches over 90% of New York State and services 2,000+ children and families daily, they needed a dramatic upgrade in their strategy, name, and identity.
Stakeholder insights and strategy informed a communications focus on their 1-to-1 approach and relentless efforts to keep families and communities together. This key differentiator infused the naming and identity designs, culminating in a warm and approachable expression that speaks equally well to traumatized families and government partners. Paired with a flexible color and iconography system, they will launch anew in mid 2024 — finally reflecting their truly awesome impact.
Founded in 1886, Berkshire Farm Center and Services for Youth had outgrown it’s name and identity. With trauma-informed programming that reaches over 90% of New York State and services 2,000+ children and families daily, they needed a dramatic upgrade in their strategy, name, and identity.
Stakeholder insights and strategy informed a communications focus on their 1-to-1 approach and relentless efforts to keep families and communities together. This key differentiator infused the naming and identity designs, culminating in a warm and approachable expression that speaks equally well to traumatized families and government partners. Paired with a flexible color and iconography system, they will launch anew in mid 2024 — finally reflecting their truly awesome impact.