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A Digital Home for Life’s Most Important Questions

For a brighter future where

Yale
X Whiteboard
What We Did
Brand Strategy
Brand Identity
Web Strategy
Web Design
Web Development
Collaborators

The Life Worth Living (LWL) initiative, housed within Yale’s Center for Faith & Culture (YCFC), is a growing intellectual movement that challenges individuals to explore the shape of a flourishing life.

Originally designed as a Yale undergraduate course, LWL has expanded beyond the university, engaging educators, scholars, and lifelong learners worldwide. However, its digital presence needed to evolve in order to support this broader community effectively.

Whiteboard partnered with Yale to design a digital ecosystem that could facilitate exploration, learning, and engagement—ultimately establishing the Life Worth Living Portal. This case study outlines the strategic direction behind this initiative and how we helped translate a deep philosophical curriculum into a compelling, scalable online experience.

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Crafting a Digital Identity for a Growing Movement

As LWL’s reach extended beyond Yale, it needed a digital presence that could serve a diverse yet interconnected audience. Educators required structured teaching resources, students sought compelling content, and lifelong learners desired meaningful pathways for philosophical exploration. The challenge was to develop a platform that provided structured guidance while allowing open-ended discovery, ensuring a seamless and intuitive user experience, and establishing LWL as a distinctive yet integral part of Yale’s ecosystem.

Defining the Brand Identity & Digital Expression

Whiteboard crafted a digital identity that seamlessly blended Yale’s academic prestige with LWL’s welcoming and accessible ethos. The portal’s design reflects LWL’s philosophical mission, integrating intentional layouts, interactive elements, and a carefully structured content hierarchy. The site balances intellectual depth with an inviting, exploratory experience, creating an environment that fosters both rigorous scholarship and personal reflection.

Developing a Multi-Tiered Engagement Model

The portal was designed to cater to multiple user groups while maintaining a cohesive and intuitive experience. Educators can access curriculum guides and discussion frameworks, students can navigate structured learning pathways, and lifelong learners can explore curated content at their own pace. By strategically segmenting content while preserving overall cohesion, the site ensures that all visitors can find relevant and engaging materials while feeling connected to a larger intellectual movement.

Designing an Intuitive & Scalable Digital Platform

To accommodate LWL’s evolving needs, Whiteboard built a flexible content architecture. Key features include a dynamic resource library, structured educational pathways, and a gated content strategy that encourages deeper engagement while ensuring open access to essential materials.

The platform’s scalability allows for seamless integration of additional resources, new course materials, and an expanding educator network, supporting long-term growth. With LWL’s ongoing expansion, the platform is designed to evolve alongside it. The infrastructure supports the addition of new courses, interactive content, and enhanced educator tools.

A Digital Hub for a Flourishing Intellectual Community

The Life Worth Living Portal now serves as the central hub of an expanding movement, providing a beautifully designed and highly functional space for educators, students, and lifelong learners to engage with life’s most profound questions. With an intuitive user experience, well-structured content, and a future-ready framework, the portal has transformed LWL from a Yale-based initiative into a globally recognized intellectual community.

By merging academic depth with digital innovation, Whiteboard has helped Yale extend its mission beyond the classroom, creating an enduring space where inquiry and meaningful engagement thrive.

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