From Noise to Narrative: The Future of B2B Marketing

In this episode, PJ sits down with Abby Murray, co-founder of Story Arb, for a conversation about the deeper purpose of storytelling in B2B marketing. They explore why so many companies struggle to clearly communicate their vision—and how grounded, empathetic storytelling can cut through the noise. Abby shares how her team draws out the voices of internal experts, centers the reader experience, and helps brands reconnect with the why behind their message. They also unpack the growing importance of executive personal brands and what it takes to create content that actually matters.