Aegle Gear is raising the standard to meet the demands of the modern healthcare worker, drawing upon experience of designing gear to help athletes perform in various environments while maintaining comfort and style. They create healthcare performance apparel that is functional and beautiful, antimicrobial and fluid resistant, utilizing best practices of high-end apparel for medical professionals to feel comfortable, clean, and healthy. In 2016, Aegle Gear tapped Whiteboard to lead the buildout of their visual language and online presence. Our strategy was to make product features shine throughout the website, quickly showcasing all features to online consumers while providing an efficient checkout experience.