We worked with Aro on almost every stage of the product including naming, branding, copywriting, app design, media, and even packaging. When it came time to design and develop the website, we leaned on one of Aro's core brand traits—a quiet presence. Aro exists to minimize distractions so you can focus on something meaningful. The type, colors, patterns, and compositions coalesce into a calming, serene, supportive feeling. With Aro, the benefit is not in the box itself, but rather the lifestyle it helps you create. We focused on capturing mindful, present moments that are the ultimate goal of unplugging, intentionally placing the Aro in scenes that help people visualize how it could fit into their own lives. We set out to create an intuitive app that rewards users for spending time away from their phone through autosyncing and prompted journal entries, avoiding dark UX patterns to create an in-and-out experience promoting healthy behavior.