Blue Plate ENJOY Shuttle
Downtown Shuttle Brand Collaboration

services
Market Expansion
industry
Food & Beverage
year
2019
Whiteboard collaborated with Chattanooga's beloved metropolitan diner, The Blue Plate, and its sister establishment Local 191 to create an innovative marketing experiment for fall 2018. After over a decade of brand partnership, we designed a cohesive bus wrap for downtown Chattanooga's free electric shuttle service. The challenge was celebrating the distinct personalities of each brand while creating visual harmony across the entire vehicle. Our design solution balanced The Blue Plate's metropolitan diner character with Local 191's bar atmosphere, showcasing how complementary brands can work together in shared marketing efforts while maintaining their individual identities.




No items found.







