Chattanooga FC - Tenth Anniversary
Commemorative tenth anniversary uniform design

Brand Expression
Entertainment & Media
2019
Whiteboard partnered with the Chattanooga Football Club to create special commemorative uniforms celebrating the club's tenth anniversary season. Building on the foundation of previous uniform designs from 2009-2018, we created new designs in the classic navy and sky blue palette while adding safety orange for the goalkeeper kit. Drawing inspiration from partners and sponsors Volkswagen and VfL Wolfsburg, our designers created subtle textural patterns forming an X - the Roman numeral for 10 - to honor the decade-long history of the club. Silicone badges were added to bring depth and quality to the uniforms, lending a degree of professionalism as the club entered the ranks of professional soccer. The commemorative design successfully balanced heritage recognition with the club's evolution into professional play.













