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a project

CLEAR

Empowering rapid growth with scalable website architecture

services

Digital Experiences

industry

Technology & Software

year

2022

We partnered with CLEAR to address their rapid scaling challenge where their WordPress website was falling behind their growth pace, requiring weeks or months for even minor updates due to engineering bottlenecks. Working closely with their team, we recommended a comprehensive migration to Webflow with a modular component-based system that would empower their marketing team while implementing their recent brand refresh. Beyond a simple 1:1 migration, we built robust CMS collections for locations and FAQs, accommodated high quantities of information for their scaling enterprise needs, and created a content-rich website with visual-first CMS capabilities. The migration incorporated their new fonts, colors, and branding while providing general site polish that feels modern and at home in the rapidly growing tech industry. The result gave CLEAR an editable website that their in-house marketing team now owns and can adapt quickly to business needs, allowing them to maintain their position as an industry leader in identity technology for the modern, fast-moving world.

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