When Nathan Michaels, Elliott Kehoe, Brian Harris, and Mike & Taylor Monen launched Five Wits Brewery in 2019, they brought valuable brewing expertise from Colorado to enhance Chattanooga's thriving craft brewing scene. While Charleston designer Gil Shuler created their initial identity and packaging designs, the brewery's rapid growth and expanding marketing needs required additional creative support. As Five Wits opened in late 2019 and gained momentum, they turned to Whiteboard for comprehensive marketing assistance. Our team built thoughtfully on Shuler's established design foundation, expanding the lively brand aesthetic to meet growing business demands. We provided essential marketing materials including sales sheets, professional product photography, web design, eye-catching vehicle wraps, and creative concept development. This collaborative approach ensured brand consistency while delivering the practical materials needed to support Five Wits' expansion in Chattanooga's competitive craft beer market.