We partnered with H3LIUM Studio to guide them through creating, naming, and branding a new umbrella company that could house all the different kinds of products and services they were offering in the web3 space. Working with the creators of the Balloonsville NFT collection who saw potential in expanding their offerings, we helped them transition from individual NFT creators to a comprehensive web3 creative agency. Our design solution embraced the metaphor of flexibility and malleability, reflecting how things in the web3 space are shape-shifting, scalable, and adaptable. Drawing inspiration from the gas helium's ability to fit whatever space is needed, we developed extreme thins and thicks in the typography that embody this adaptability. The final brand embraces freedom and exploration, pushing boundaries to see what the worldwide web can actually be, creating an identity that resonates with web3 builders who appreciate multidimensional, hard-to-categorize projects that challenge conventional boundaries.