When veteran sous chef Kenny Burnap partnered with Josh and Nancy Carter to open a new sandwich shop across from St. John's restaurant, they needed an identity that would communicate their unique approach to elevated comfort food. Whiteboard collaborated with the team to create a comprehensive brand system for Kenny's Southside Sandwiches, combining Kenny's expertise in creating cured and artisan meats with fine dining techniques to create delicious variations on sandwich classics. Our work included identity design, restaurant supplies, interior design direction, and custom signage for the prime indoor and outdoor seating location in the heart of downtown Chattanooga. The brand showcases the best of fresh, local ingredients while highlighting Kenny's house-made meats and sides, supported by online ordering capability that serves the busy downtown market.