When Legacybox founders Nick Macco and Adam Boeselager approached Whiteboard, they carried a clear mandate: establish a brand with user experience and research at the forefront. The challenge demanded a finely tuned e-commerce platform that left no variable outside Legacybox's development and marketing teams' control. Whiteboard partnered with Legacybox to build a custom e-commerce platform that tracks every user action, analyzes behavioral patterns, and optimizes each step in the buyer journey. This robust web analytics database enables thoughtful user-centric design tailored to target audiences from start to finish. The result delivered a cart abandonment rate 10% lower than industry average, translating to thousands of additional dollars in daily revenue.