When Link 41 launched their artisan sausage and cured meat operation on historic Highway 41 in Chattanooga's revitalized Southside, they needed a brand that honored traditional craft while remaining relevant for modern food culture. Whiteboard partnered with founders Tom Montague and Trae Moore to create an identity that reflects their philosophy of linking urban and rural, past and future. The brand captures their witty, eclectic personality while showcasing the care behind their historic craft. Through thoughtful design across packaging, signage, and marketing materials, we helped establish Link 41 as a cornerstone of Chattanooga's growing food movement, where traditional techniques meet contemporary sensibilities.