Whiteboard partnered with Mannington Commercial & Residential and Dotson Commercial Photography to create a compelling product brochure for the 2016 Surfaces Trade Show. Every product tells a story, and our challenge was to capture the narrative behind Mannington's diverse flooring line in a format that would engage trade show attendees and buyers. Design Director Mandy Meredith led the overall aesthetic development and created an inventive solution for showcasing new products that were still in development and difficult to photograph. The result was a lively and diverse overview that effectively communicated the breadth and quality of Mannington's product portfolio, positioning them as a comprehensive solution provider in both commercial and residential flooring markets.