NGI Sports Identity Refresh
Surface Systems Brand Evolution

Brand Expression
Retail & E-commerce
2014
Whiteboard partnered with NGI Sports to transform their brand identity and better reflect their position as a leader in sport surface systems. NGI Sports brings together a legacy of innovation, enduring performance, and environmental stewardship that reduces impact on the environment, all with a relentless commitment to finding the right materials and methods for each project. They are truly engineered for sport and installed for harder, higher, faster, longer play. However, their existing identity and communications were outdated and not reflecting the company's true attributes and capabilities. Our collaborative team brought a fresh, contemporary look that captures NGI's technical expertise and commitment to performance, setting the foundation for continued growth and market leadership.












