The challenge was creating a name and visual identity for a revolutionary cryotherapy company that would reflect their core values and wellness goals. Whiteboard collaborated with 26 Tools to develop the Norspring brand, drawing inspiration from the Nordic concept of hygge and the renewal of springtime. The name was born from hygge — pronounced 'hoo-gah' — an approach to living that embraces positivity and enjoyment of everyday experiences, central to Nordic attitudes toward life. Even in cold Norwegian winters, Norwegians find warmth and coziness in their homes. This philosophy perfectly captured the essence of cryotherapy: finding wellness and renewal through controlled cold exposure. The resulting brand identity communicates both the cold therapy benefits and the warm, positive outcomes clients experience.