Whiteboard partnered with sister companies NRS and GT Grandstands to completely refresh their product catalog approach. These companies needed materials that would properly showcase their grandstand and bleacher systems to architects, facility managers, and institutional buyers. Our lead designer Laura Michael transformed the catalogs by simplifying layouts and incorporating dynamic new photography from Dotson Commercial that brought energy and life to what could have been static product presentations. The clean typography and carefully organized layout structure made the catalogs both contemporary and highly functional, allowing customers to easily navigate complex product specifications while appreciating the quality and versatility of the grandstand systems. The result elevated these industrial products into compelling, lifestyle-driven presentations that connected with both practical and emotional purchasing motivations.