We partnered with Off Court to create a brand that would give athletes control over their narratives, income, and engagement while standing alongside NBA and WNBA players who are cultural tastemakers. The challenge was building a minimalist identity that elevated rather than overshadowed athlete personal brands. We developed a toggle-inspired logo as a visual metaphor for on-court spotlight versus off-court lifestyle, anchored in Swiss modernism with Helvetica Neue and a restrained black-and-white palette. The subscription-based platform enables athletes to offer exclusive content, merchandise drops, and direct interactions, moving beyond passive social media consumption toward authentic engagement. We designed comprehensive user experiences including athlete insights dashboards and seamless fan interactions, creating a movement that redefines the athlete-fan relationship while empowering mid-tier professional athletes to build sustainable careers beyond traditional sponsorships.