RSS Insurance faced a pivotal moment during ownership transition, needing a stronger brand presence to match their position as Chattanooga's oldest and largest privately owned insurance broker. Whiteboard partnered with the new leadership to create a bold and contemporary identity that could grow with their evolving business. Drawing on RSS's decades of experience and intricate knowledge of the ever-changing risk business, we developed a visual system that communicates their expertise while projecting confidence and forward momentum. The new identity positions RSS as both trusted advocates and proactive advisors, reflecting their commitment to providing peace of mind through comprehensive coverage and advisory services backed by trusted carrier relationships and a nationwide network.