7Pillar

Founded by pro baseball players Nick and Mike Ahmed, 7Pillar is a holistic training platform built on lived experience and a belief that athletes need more than just physical conditioning. It helps athletes grow across seven core areas—Identity, Mindset, Lifestyle, Relationships, Nutrition, Fitness, and Recovery. Rather than pushing performance alone, 7Pillar emphasizes character, resilience, and lifelong growth.

We partnered with Nick and Mike Ahmed when they had a powerful curriculum and clear mission but needed help manifesting it into a digital platform and brand experience. Through collaborative strategy workshops, we defined tiered memberships, licensing models, and content architecture rooted in their seven-pillar framework. We created a visual identity inspired by the hero's journey—simple, iconic, and emotionally resonant. The mark, composed of seven points, represents every athlete's growth path. We then designed a comprehensive digital product with daily engagement features, coaching tools, and physical resources, helping transform their deep conviction into a scalable brand and platform that invites others to join the movement of formation over fitness.