Adams Litho

Innovative promotional booklet printed entirely on plastic to demonstrate new printing capabilities

For decades, Adams Litho has commanded respect as a leader in exceptional print quality on national and international levels. As the company expanded their capabilities through strategic investments in cutting-edge equipment and partnerships, they gained the ability to print on innovative substrates including plastics, metallics, and removable stickers. This evolution required educating their client base about these expanded possibilities. Whiteboard developed a comprehensive promotional piece that showcased Adams' plastic printing capabilities in the most compelling way possible: by creating the entire booklet on plastic substrates. The innovative piece features both opaque and transparent plastic materials with an attached removable Radiant window graphic, demonstrating the versatility and quality Adams could deliver. Witty copywriting by Adam Haskew combined with in-house photography by Dotson Commercial provided clients with a tangible understanding of plastic printing applications. The promotion proved highly successful, generating new opportunities with national companies including Carmike Theaters and Publix grocery stores, while establishing Adams as a forward-thinking print partner capable of handling unique substrate challenges.