Fine jewelry boutique with curated elegance

Widgets & StoneDesign direction and Design: Paul Rustand
Established jewelry designer Amanda Pinson needed a brand identity that reflected her unique style in jewelry design and curation for her boutique featuring elegant and classic styles from noted designers.
Whiteboard partnered with Amanda Pinson Jewelry, a fine jewelry and luxe accessory boutique featuring elegant and classic styles from noted and hard-to-source designers. Every piece in Pinson's ever-evolving collection is curated and designed to showcase precious and semi-precious stones. Starting her jewelry design journey in 1995 from her Nashville home, Amanda and her husband moved to an industrial loft in downtown Chattanooga five years later. After opening a retail store in the newly renovated Baggage Claim Building, she approached us to create an identity that reflected her own unique style in jewelry design and curation. The resulting brand captures the sophisticated elegance and artisanal quality that defines her carefully curated collections.






