Amtico / Mannington Commercial

Marketing campaign for luxury flooring brand

Since 1964, Amtico has dominated the premium resilient flooring market with luxury vinyl tile synonymous with unmistakable style, custom capabilities, exceptional service and quality. When Amtico joined the Mannington Commercial family in 2012, they created the Amtico Collection as their premium LVT line. Whiteboard and 26 Tools worked under Mannington Commercial's direction to develop brand communications tactics and create comprehensive marketing tools. The campaign communicated Amtico's core values: beautiful craftsmanship in form and function, appealing to design-passionate clients who appreciate luxury and sophistication. The brand embodies elegance with European sensibility, smart and timeless style with modern edge, built on high-performing materials and durability. Whiteboard positioned Amtico as an honest, genuine partner committed to collaborative relationships with international savvy and exceptional customer service.