The Audacious Project

The Audacious Project is a funding initiative that supports bold solutions to urgent global challenges, bringing together donors and supporters to launch impactful projects.

Housed at TED and comprised of respected organizations in philanthropy, The Audacious Project needed to revamp their website into an easy-to-update editorial platform for their upcoming cohort launch. We transformed the website into a user-friendly space serving both idea applicants and supporters through balanced page hierarchies that showcase impact and invite action. Through strategic placement of pathways to apply and browse ideas, we clearly communicated the application process for applicants while creating a seamless filtering experience for supporters to browse and learn about ideas. We connected the Audacious Project brand to TED while maintaining individuality through nods to TED's font type and button styles while keeping the distinct purple brand identity. The result empowers visitors to browse all ideas through user-friendly filtering, clearly see how to submit ideas, and read blog posts with beautiful imagery while enabling the team to easily update content and refresh the site with latest ideas.