Avermore by Aubrey Vanderbilt Cecil

Avermore is a bold creation by founder Aubrey Vanderbilt Cecil—a fine jewelry house born from a deep reverence for legacy and a love of timeless design. Inspired by the rich history of the Biltmore Estate and the enduring values of the Vanderbilt family, Avermore weaves storytelling into every piece. With a blend of heritage and modern artistry, the brand offers jewelry that resonates deeply with both heritage admirers and modern luxury enthusiasts. Aubrey envisioned an elegant, clean digital presence that seamlessly balanced timeless sophistication with modern accessibility. Her team approached Whiteboard seeking a strategic partner capable of translating their luxurious heritage and meticulous craftsmanship into a polished, high-end digital experience.

We partnered with Avermore to craft their heritage luxury brand for the modern era, translating founder Aubrey Vanderbilt Cecil's vision into a sophisticated digital presence. Working closely with her team, we clarified their brand essence—elegant, timeless, bold, yet approachable—through comprehensive discussions that refined Avermore's voice and strategic positioning in the luxury jewelry space. Our engagement began with strategic storytelling rooted in Biltmore's history and architecture, shaping the site structure with the same lens. The custom Shopify site we developed revolves around compelling collections, featuring advanced search capabilities, meticulous product detailing, and seamless e-commerce integration with accessibility best practices. The final website elegantly narrates a heritage story while speaking to the contemporary luxury market—a platform designed to scale and reflect the brand's evolving aspirations.