BarkPark

BarkPark, a division of UltraSite, needed a revamped catalog design for 2023 that would make their outdoor dog equipment, courses, and accessories feel as playful as the pets that use them.

Whiteboard partnered with BarkPark, a company that designs and produces outdoor dog equipment, courses, and accessories for dogs and dog parks of all sizes - essentially playgrounds for pets. UltraSite, the parent company of BarkPark, tasked us with doing a complete revamp of their catalog's design style for 2023. Our designers Emily Ricks-Tyree and Noah Marlow collaborated to create a playful and lively design that captures the joy dogs experience using BarkPark equipment. Throughout the catalog, an Instagram-post treatment was applied to photo features of real dogs using BarkPark equipment, complemented by colorful, organic forms that keep the tone as playful as the equipment and the dogs that use it. The result is a catalog that feels as energetic and fun as the playground experiences it promotes.