Billboards for Education

Startup outdoor advertising company founded by Matt Richman needed brand identity and messaging to communicate their unique business model of donating 10% of every billboard ad dollar to local schools.

Whiteboard partnered with Billboards for Education, an innovative outdoor advertising company that gives hope and support to local educators struggling with classroom resource shortages. Founded by Matt Richman at age 17 with the realization that true greatness is defined not by what you have but by what you give, the company uses a proven advertising business model to generate revenue while donating 10% of every dollar from every billboard ad to local schools. Working alongside Caleb Ludwick from 26 Tools, we created comprehensive visual and verbal tools to help establish this new venture and clearly communicate its goals and differentiation points. The brand identity reflects both professional credibility and educational mission.