Bird Dog Valet Parking

Loyal, disciplined, and smart

Services
Collaborators
Services
Brand Expression
Collaborators

Widgets & StoneCreative Direction: Paul RustandIdentity Design: Travis HitchcockWeb Design: Stephanie Fast

A new valet parking service needed a distinctive brand identity that would stand out in the often clichéd world of valet parking companies.

Whiteboard created a memorable logo for Bird Dog Valet Parking that captures the essential qualities of man's best friend and hunting companion. The challenge was developing an identity that matched the loyalty, discipline, and intelligence that define excellent service - characteristics shared by both great hunting dogs and exceptional valet teams. Our iconic solution strikes the perfect balance between playful and professional, creating a distinctive brand presence that cuts through the visual noise of typical valet parking company branding. The clever use of canine imagery not only makes the service more approachable and memorable but also communicates the reliability and trustworthiness that customers expect when handing over their vehicle keys.

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