The Blue Plate / Local 191

Creative bus wrap design celebrating both Blue Plate diner and Local 191 bar brands on Chattanooga's free electric shuttle

Whiteboard collaborated with Chattanooga's beloved metropolitan diner, The Blue Plate, and its sister establishment Local 191 to create an innovative marketing experiment for fall 2018. After over a decade of brand partnership, we designed a cohesive bus wrap for downtown Chattanooga's free electric shuttle service. The challenge was celebrating the distinct personalities of each brand while creating visual harmony across the entire vehicle. Our design solution balanced The Blue Plate's metropolitan diner character with Local 191's bar atmosphere, showcasing how complementary brands can work together in shared marketing efforts while maintaining their individual identities.