Bold Commerce

Bold is pioneering headless, flexible checkout for the world's leading brands to tailor checkout experiences by the shopper.

We partnered with Bold Commerce during their strategic pivot from Shopify Apps developer to headless checkout pioneer. Working closely with Matchstic following their comprehensive rebrand, we helped establish their new positioning as a checkout-first company while maintaining connections to their legacy audience. Our collaboration delivered a fresh digital brand system and marketing site that breaks conventional B2B tech conventions through bold typography, atmospheric gradients, and thoughtful user experience design. The result: a comprehensive web strategy that builds the case for headless checkout while creating "backdoors" for existing users. This partnership positioned Bold to confidently launch their new era focused on changing how the world's leading brands approach checkout forever.