Center for Action And Contemplation

When the Center for Action and Contemplation (CAC) approached us, their aim was deeper than simply updating their visual identity. They sought clarity and a pivot from founder-driven to leadership team-driven organization, along with a compelling way to share contemplative Christian practices with 7 million people by 2027. To achieve this ambitious vision, CAC needed a unified brand system capable of resonating clearly with both new seekers and their dedicated existing community.

We partnered closely with CAC to distill and align their brand around core values: humility, truthfulness, simplicity, and solidarity. Together, we redefined their brand architecture and clarified their message, positioning the organization toward delivering transformative, practical spiritual wisdom. Our work addressed their content ecosystem's fragmentation by creating a modular, flexible brand system designed for seamless integration across all channels. The new visual identity captures profound spirituality balanced with inviting accessibility, featuring a logo symbolizing the contemplative journey through "a collision of opposites embraced in harmony." We developed a comprehensive three-year marketing roadmap to engage 7 million people by 2027, including targeted campaign strategies, messaging frameworks, practical implementation tools, and clear measurement guidelines that aligned brand vision with organizational objectives for sustained growth and amplified impact.