Capacity Capital

Revolutionary investment fund focused on scaling revenue-generating businesses rather than gambling on startups

Whiteboard partnered with Capacity Capital to create a bold visual identity for their revolutionary approach to investment. Rather than following the typical venture capital model of betting on startups where only 5% generate expected returns, Capacity Capital focuses on revenue-based investment in already successful, growth-ready companies. Whiteboard developed a dynamic logo and comprehensive brand identity inspired by the spiraling growth patterns of fractals—a simple radial form spinning outward with unlimited potential. This visual metaphor perfectly captured the fund's philosophy of investing in businesses with existing capacity for exponential growth. The identity system reflects Capacity's strategic focus on the overlooked and underestimated companies that demonstrate real traction and revenue, positioning the fund as champions of sustainable business growth rather than speculative ventures.